A complete logo identity — from first sketches and concept exploration to a bold, sport-forward mark applied across merchandise, print, and brand touchpoints.
Golf Team Orange needed a brand identity that could carry weight both on the course and off it — athletic, modern, and unmistakably Dutch. The brief: build a logo from zero that works across everything from golf bags to McLarens.
The process moved from moodboarding and colour exploration through logo sketching and shape abstraction, arriving at a clean, confident mark built around a stylised G combined with the angular energy of a golf club in motion.
Golf imagery, dark tones, and the brand's signature red — the visual language before a single shape was drawn.
Three colours: near-black for authority, warm red for energy, pure white for clarity.
The mark distilled from a golf club silhouette and the letter G — abstracted into a single bold angular shape.
Paralucent Light — geometric sans-serif with just enough personality to feel sporty without shouting.
The mark in all forms — on light, dark, and brand-colour backgrounds, plus the standalone beeldmerk.
Primary
White
Brand Red
Beeldmerk Varianten
Dozens of directions explored — typographic experiments to abstract sport marks — before zeroing in on the right shape language.
The identity applied across a full range of touchpoints — from streetside banners and cards to golf bags, apparel, and beyond.
